Accepted Core Behaviours

Our success depends on our people/staff living these behaviours in every aspect of our business:

We are focused on efficiency

  • To be the lowest cost producer, invest in best practice and technology.
  • Innovation, creativity and passion in everything we do.
  • Be rigorous about eliminating waste-Kaizen.
  • Eliminate bureaucracy.

We work as a team

  • Understand that the collective strength of our team puts our business at the forefront of the development of the poultry industry.
  • Proactively seek opportunities for enhancing team and organizational performance.
  • Value our colleagues as our strongest asset and go out of our way to help them.
  • To seek, recruit and retain those with our business goals at heart.
  • Train & develop relentlessly

We actively engage our customers

  • Never let profit centre conflicts get in the way of doing what’s right for the customer, always look for ways to make it easier to do business with us.
  • We give our customers a fair deal, and we thank them for their business.
  • Communicate frequently with our customers. If they are talking to us, they can’t be talking to the competitor.
  • Empower our customers to develop and grow successful businesses by delivering products of value – their success is our success.
  • We place long-term relationships before short-term gain.

We never compromise on product quality and service

  • Our quality is underpinned by our absolute certainty of traceability – from Farm to Fork.
  • Seek and escalate customer feedback for improving Product and Service quality

We live our brand promise

  • We're the chicken enthusiasts, who are kuku about chicken!
  • We protect and strengthen our brand.
  • Our passion for chicken drives brand leadership.

We take our responsibilities seriously

  • Every customer, every colleague, every time, no exceptions, no excuses.
  • Responsibilities to our environment and the principles of sustainability.
  • Commitments made to our customers, colleagues and business partners.
  • "If it's my job, I'm prepared to stand up and be counted."

Accepted Core Behaviours

Our accepted core behaviours are derived from living the core values above. These core behaviours are summarized into one abbreviation; PECKS


  • P for People. We work as one indivisible team. One People
  • E for Efficiency. We are focused on efficiency
  • C for Customers. We actively engage our customers
  • K for Kaizen. We live it. We breathe it.
  • S for Safety. We never compromise on product Quality, Security, Safety & Service (Q.S.S.S)